Making the Connections is for everyone whose work has an impact on tourism - marketeers, engineers, planners, consultants, politicians and business operators. For those people who are new to tourism management it is a fundamental guide; for experienced practitioners it offers refreshing insights and case studies.
Tourism is a vital industry for Britain. If it is to develop sustainably, it is important for everyone involved to respond positively and creatively to the challenges of maximising benefits, satisfying visitors and solving problems. Making the Connections sets out an integrated approach to visitors and destination management.
Format: Hard copy
Price: £10.00 (original price £26)
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